Multilingual Website for Praetoria Lifting

The brief

Praetoria represents a small number of carefully chosen manufacturers and sells their equipment through distributors across Europe. The site had to make that clear in a few seconds to a distributor, a specifier or an end user, and make it easy for any of them to ask for product information or book a meeting.

Starting from the founder's words

The first design was drawn before the positioning was settled. Once the founder had written down his pitch, we rebuilt the copy around it and kept a written brief, so every line on the site traces back to his words or to a decision we took with him.

Two sections became one

The first build had one path for distributors and another for end users. It made visitors pick a lane before they had read anything. We merged them into a single "Who we work with" grid and moved the question into the contact form, where it routes the lead instead of taking up half the page.

Real products, real photos

Every product photo had to come from the manufacturers themselves or from the founder, with reuse checked before it went on the page. That took longer than reaching for stock, but the site now shows the equipment Praetoria actually sells, in use.

Four languages

The client asked for French, Dutch and German next to English. Each language has its own address, the translations were reviewed one by one, and product-line names are translated while the form keeps one set of values behind the scenes, so every lead arrives in the same shape whatever the visitor's language.

Built light

The site runs on React and Tailwind CSS with two runtime dependencies. The request form posts to a small handler we wrote ourselves on the same server, so leads stay with the client instead of passing through a form service. It keeps to an accessibility baseline: a skip link, visible keyboard focus, reduced motion respected and a layout that holds in forced-colour mode.

Questions people ask

What does Praetoria Lifting do?

Praetoria Lifting is a European sales agency. It represents manufacturers of traction wire rope hoists, load monitoring and control systems, and height safety equipment, and adds commissioning support and operator training.

Which languages is the Praetoria Lifting website in?

English, French, Dutch and German, each at its own address, launching together.

How does the request form handle leads?

It posts to a small handler SPC Studio wrote, running on the site's own server, so submissions stay with the client instead of going through a third-party form service.

Can SPC Studio build a multilingual website for my company?

Yes. We design, build, host and maintain websites for businesses, in several languages where needed, with hosting in Europe. See our packages or book a studio call.